How to Choose a Digital Marketing Agency in India: 12 Questions to Ask

Choosing an agency is a hiring decision with a shorter interview. These are the questions we would ask if we were on the other side of the table.

1. Who exactly works on the account day to day, and what else are they on?
2. How will you connect spend to revenue, and what will the dashboard show?
3. What does your first 90 days look like, week by week?
4. How many creative concepts will you ship per month?
5. How do you define a qualified lead, and who signs off on that definition?
6. What is your tracking setup — client-side only, or server-side with consent handling?
7. Which of your results came from budget increases versus efficiency gains?
8. What would make you tell us to spend less?
9. How do you handle creative and landing pages — in-house or subcontracted?
10. What is the exit process: do we keep the accounts, data, and assets?
11. What have you learned from an account that did not work?
12. Who do we call when something breaks on a Saturday?

Red flags

Guaranteed rankings, guaranteed ROAS, reporting that only shows platform-reported numbers, refusal to give account ownership, and a pitch team you never see again.

Where NevoWork stands

We answer all twelve in the first call, in writing. Our accounts stay in the client's name, our dashboards are shared and live, and our reporting shows blended performance rather than a flattering slice of it.